Book #8: Creativity, Inc: Overcoming the Unseen Forces that Stand in the Way of True Inspiration, Ed Catmull
Pixar has become known as a very successful and creative producer of computer animated, feature length movies and shorts. But from its creation, Pixar’s success was far from guaranteed. Inspired by early Disney animations, Pixar founder Ed Catmull sought to create a means of using computers to create animation. This is the story Pixar. It is the story of a group of computer guys who started a company, developed a technology and created a company who’s goal is to foster creativity.
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